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CORINEBOND@GMAIL.COM
TORONTO, CANADA

Project

East Bay Resort located in South Caicos, Turks and Caicos, opened in January 2016.  They came to me to take pictures of the resort and activities they offer, redesign their logo and business cards, and design a brochure for an upcoming Travel Agent Forum in Tampa. 

First Logo

The different representations of the aspects of East Bay Resort that became part of the logo. Followed by the first logo iteration which was hand drawn and then vectorized.

Final Logo

The first logo design iteration was then polished, removing the unnecessary swirls, divisions and anchor points.

The brochure unfolds completely to be used as poster with panoramas of the resort's surroundings

Antivision:
 

  • Customers that seek crowds.
     

  • Uninterested in discovering unexplored territory or prefer exploration of a back-packing, very low budget nature.
     

  • Prefers well beaten paths, typical resorts adjacent to sprawling urban development.

A Client with Rugged Edges and Distinguished Tastes:

Active Pioneer, Affluent Escapist and Explorer
 

  • Couples, singles and families that seek the escape from the mundane, the noise, crowds, to seek the exotic.
     

  • They go farther than the everyday Caribbean tourist, sometimes audacious but always comfortable.
     

  • They escape to a place with history and untouched beauty in plain sight, they take active part in exploring it.

Personas

by Peter Gikandi

Video by Peter Gikandi